Insights

Thinking out loud about what makes a room hold together.

This can become a Sanity-managed editorial stream later, with simple controls for featured posts, categories, and publishing.

Featured / Event ROI

The real ROI of corporate events is easier to see when the room has a point of view.

What people usually call ROI problems are often structure problems first. Here’s a cleaner way to think about it.

Chaye Eichenberger / February 2026

Destination matters, but the feeling of recognition is usually created by pacing, attention, and the shape of the week.

Energy is not the same thing as alignment. The strongest SKOs usually make the strategy easier to hold onto after the applause dies down.

When scenic, screen, and content rhythm are designed together, the whole room becomes easier to trust.